Establish a clear vision and mission statement that describes your company’s
Founder “2030” Manifest
Sitting together with your co-founders and writing down how you envision your company in 5-10 years can be a very valuable exercise. Thinking about the future not only includes the product you aim to build but also the kind of company you want to build and what role each of you wants to play at a certain time.
Make sure that your employees identify with you mission, vision and values - therefore, however, it is essential that every team member knows about it at the first place. They have to understand at a very deep level why they get up in the morning and come in to work (how does everything play together, what do they contribute to the overall vision etc.). This will help to (1) increase team spirit, (2) make everyone feel "important" and responsible, and (3) enable everyone to take the right decisions.
How to Write Mission, Vision, and Values Statements - 100 Examples to Help Guide You Through the Process - Bâton Global
Mission, vision and values statements serve as the foundation for an organization's strategic plan. They convey the purpose, direction and underlying values of the organization. When developed and implemented in a thoughtful and deliberate manner, these statements can serve as powerful tools that provide organizations with meaningful guidance, especially under times of rapid change.