In order to set up a successful sales strategy, you will first need to understand who you are selling to. Given the importance of defining your target user precisely, the following aspects are crucial inputs into the sales process and are discussed elsewhere:
See also a16z's paper on product zeitgeist fit - a concept describing when a product resonates with the mood of the times, which is especially relevant for any B2C offering:
Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing - Andreessen Horowitz
It's a Silicon Valley truism that product-market fit matters most for a startup. A founder's ability to achieve that elusive goal is what separates the mega-donkey-deca-unicorn success stories from the vast majority of startups that either die quick and sudden deaths or peter out slowly, unnoticed.
The B2C purchase process is nonlinear and less predictable - reaching and engaging customers in the digital age can be very challenging as they are not looking for ads but for valuable connections, content and entertainment. Social media is crowded - however, if you find a way to break through all the noise, the opportunity here is massive.
Thus, it is crucial to understand the individual social media platforms and its characteristics to identify those that fit your product best.
Social Media Marketing Best Practices
The best 100 referral marketing examples to get you inspired | Inside Viral Loops
If you're following our blog, you know that it's all about referral marketing . We've written numerous articles about tactics, strategies, and even step-by-step guides on how to incorporate referral marketing in your product, or brand. Since our product is focused on making referral campaigns easy, we had the opportunity to learn from our clients about what pieces of information are important to them.
How to improve creator marketing campaign predictability and performance | Matchmade
This is the second post in our series on scalable creator marketing strategies. Earlier we talked about the benefits of working with mid-sized content creators, and now we dive deeper into how maximizing the number of content creators in a campaign helps improve performance and predictability. Performance and predictability are the cornerstones of ...
Facebook Ad Campaign Structure in 2021 - Complete Guide
There are a million different ways to set up a Facebook ad campaign structure. And having a million different ways is confusing. All those campaign objectives, tens of targeting options, A/B testing features... So what is the best way to structure your Facebook ad campaigns?
Ross Simmonds on Twitter: "Masterclass is valued at more than $800 million.It's well known for attracting teaching talent like: Shonda Rhimes, Spike Lee, Aaron Sorkin, Stephen Curry, Simone Biles & more.But what also should be applauded is the masterclass they're putting on re: content & SEO. [THREAD] pic.twitter.com/uAWQDyFFJt / Twitter"
Masterclass is valued at more than $800 million.It's well known for attracting teaching talent like: Shonda Rhimes, Spike Lee, Aaron Sorkin, Stephen Curry, Simone Biles & more.But what also should be applauded is the masterclass they're putting on re: content & SEO. [THREAD] pic.twitter.com/uAWQDyFFJt
Your brand is an essential asset that helps facilitate demand, encourages growth, and ensures consistency of users. Thus, brand campaigns will play an important role in scaling your company.
Casper Aside, Consumer Brands are Thriving
Casper Aside, Consumer Brands are Thriving 10 Lessons from the Brand Winners and Losers of the Past Decade In 2015, VCs and the popular press heaped praise on a new generation of "digitallynative vertical brands (DNVBs)" that launched online and promised to change retail forever.
Cult Wars: The Making of a Cult Brand
Why do people camp outside the Apple Store days ahead of an iPhone launch? What makes users swear by Superhuman over Gmail? Why do thousands pledge allegiance to Dave Portnoy as he mints a new generation of day traders?
Brand-driven investment - what is it, and could it apply to your startup?
When introducing Maki.vc, I always start by saying that we partner with deep tech and brand-driven companies obsessed with challenging category norms. While deep tech is rather intuitive, we find ourselves explaining the concept of a brand-driven company on a weekly basis. Does it mean you look for established brands?
Retention = A cohort retention curve that flattens, indicates stickiness - user seem to continuously like engaging with the product
What is good retention - Issue 29
Although retention is widely considered to be the most important metric to get right when building (or investing in) a business, it's also one of the least understood. Why? Because unless you're a growth expert or an experienced investor, you're often relying on anecdotes, dated blog posts, and misguided benchmarks.
User Engagement = Power user curve should show a smile -- with a big concentration of engaged users (you grow out from this strong core)
NPS = Net Promoter Score measures the loyalty of customers to a company. Measured with a single-question survey and reported with a number from the range -100 to +100, a higher score is desirable (likely to affect referral & retention rate)
Lifetime Value:Customer Acquisition = ratio between lifetime value of a customer an the cost of acquiring that customers
Return on Ad Spend = ROAS is measured by calculating the total revenue generated from your ads (your return) divided by your total ad spend. It’s an important metric to ensure that you are making actual value with your campaign, and that you are reaching consistent numbers and not seeing a drop in results.
Owning the customer relationship and derive meaningful data from these interactions can be very valuable. Especially in view of traditional mass marketing becoming outdated and marketing turning more personalized.
However, given that customer data is generated at every touch point and interaction, you will probably face an overload of data. Thus it might be helpful to leverage new technologies to automate the process of collecting, mining, analyzing data early on.
BI / Data Analytics
Business Intelligence (BI) & Data Analytics Platform
Reveal the true power of your data and bring clarity. Looker & Google Cloud's data analytics platform can provide options to help you deliver through the use of strong, fresh insights. Serve up real-time dashboards for in-depth, consistent analysis. Access to trustworthy data enables teams to collect fresh results for reporting.
Segment | #1 CDP to Manage Customer Data
Twilio #1 for Customer Data Platforms IDC report on 2020 market share rankings for Customer Data Platforms is now available Read the report Join 20,000+ businesses that use Segment's software and APIs to collect, clean, and activate their customer data. Join the 20,000+ companies using the Segment platform Marketing Single view of the customer.
Cross Selling Automation