What is Product Led Growth? How to Build a Software Company in the End User Era | OpenView
Whenever someone asks me what product led growth (PLG) is, I like to start by asking them how their company adopted Slack. I don't know your company's story, but I'm guessing this is how it happened: Jane heard about Slack from a friend, so she signed up and started using it with her team.
Beginner's Guide to Product Qualified Leads (PQL)
A product qualified lead (PQL) is a lead who has experienced meaningful value using your product through a free trial or freemium model. As a result, PQLs are more likely to become a customer than other leads. Unlike Marketing Qualified Leads (MQLs), which base buying intent on arbitrary factors like email opens, whitepaper downloads, and webpage visits, PQLs are tied to meaningful value.